We’ve said it before, and we’ll say it again; podcasts are a fantastic tool in the charity communications belt. They can help you reach new supporters, improve grant applications, or even gain new and influential ambassadors. To help you take the first steps in your organisation’s podcasting journey, here are the five dos and don’ts to focus on when you’re starting out.
Knowing who your audience is one of the most important elements of a successful podcast. Who you’re speaking to and why will change who your guests are, what questions you ask them and which channels you promote your podcast on. Being as targeted as possible when identifying your audience will always allow you to make better content. If you’re unsure whether the audience you’re thinking about targeting listens to podcasts, have a look at our other blog about the topic.
It’s very tempting to be over prepared when it comes to creating your podcast. But if you’re recording a conversational podcast with other people, having a script that you read verbatim can make even the most experienced host sound stilted. Instead try creating a loose structure that covers your intro, outro and the questions you intend to ask, but leaves room for more flexibility with your guests.
If you don’t have the luxury of recording in a studio, it’s important to examine your recording environment of your host and guests. Having a strong internet connection, avoiding places with background noise and being able to record without interruption are all key elements that will improve the quality of your podcast. Before the recording day, take the time to test out the host’s internet connection and sound quality on your chosen podcast recording software. It’s also important to make guests aware that they should find a quiet recording environment if they can.
It’s important that everyone who will be recorded during your podcast episode has consented to having their voice captured and used in the final edit. Having a guest consent form that is filled in and signed by all participants gives you permission to use their voice and allows them to understand what they’re opting into. Alongside this, sending guests over lists of questions and conversation topics prior to the interview is also good practice. It allows them to come a little prepared and gives time to alter any questions they may not be comfortable answering.
Editing, mixing and mastering to a high standard is so important. It gives a real sound of professionalism to your podcast and elevates the listeners experience. Whether you’re taking all the ‘ums’ and ‘ahs’ out of the conversation, or you’re keeping a more natural flow, it’s so important to remain consistent in your method. This means using the same or similar music, the same or similar introductions and outros, and giving a sense that each episode is part of a wider series.
If you’re interested in learning how Charitable PR & Podcasts can support you In your podcast creation endeavours, why not have a look through our website and read a few of our case studies.