If you’ve never done it before, getting into the world of podcasting can seem like a bit of a daunting prospect. At Charitable PR & Podcasts we get asked the same questions by our clients time and time again when they’re at the beginning of their journey. And we think that, if you’re reading this, you might have some questions too, so we’ve put together a handy FAQ for anyone who is interested in diving into the fantastic world of podcasting.
Good question! A podcast is a stand-alone or series of spoken-word audio files that can be accessed online, downloaded, and subscribed to via an app. When a listener subscribes to a podcast, they are notified of new episodes whenever they are released.
Yes! Both are pieces of audio content, but there are some key differences. Live radio is recorded, well, live! Podcasts are pre-recorded and then uploaded for listeners to access in their own time. Radio usually also operates on a schedule, with different shows programmed in at different times with adverts or ‘links’ in-between. Each podcast episode exists on its own, and listeners can access them at the leisure through a podcast app of their choice.
This is really up to you and depends very much on the content of your podcast and how much time you have to create it. If you have a long podcast then you might want to space the episodes out every two weeks, or even more. If they are shorter, you may want to release every week. The main thing however, is that you want to be consistent with when you’re releasing your episodes. Make sure you create a release schedule and stick to it! Your audience will expect content at a certain time, and you’ll lose them if they have to guess when the next episode is coming out.
To identify how long your podcast episodes should be, it’s important to look at your content and determine how long the listener will remain engaged with it. If your podcast is an interview that dives deeply into a large topic, you might need an hour. If you’re looking to do a quick-fire panel discussion, then it might be thirty minutes. Ultimately, it doesn’t matter how long your podcast is. The key is getting it released consistently.
We already have a handy guide to help you determine whether a podcast is right for your organisation. Have a read of that here.
Podcast hosts come in all shapes and sizes. Shows can be hosted by one or two people, and some have even more than that. Ultimately, you want to bring in someone who can speak confidently and lead discussions well. As a third sector organisation, you’re going to want someone on board who knows your story, aims and objectives well. This will allow them to ask follow-up questions, and makes their presence feel more authentic in the conversation.
There are a number of ways you can do this, but most people who are not hugely technically minded use a host platform like Acast, Anchor.fm or one of the hundreds of others out there. These sites send your podcast for approval on podcast directories such as Apple Podcasts and Spotify.
You certainly can! It’s important to talk about the good work you do. However, making your podcast entirely about your organisation isn’t recommended. If want to create engaging and valuable content, it makes sense to focus on the issues that your organisation seeks to solve, change, or influence. This is ultimately what your listeners will be interested in.
Again, this number can vary depending on your content. However, when you’re approaching how many guests to have, it’s important to think about the dynamics of group conversation. If you have too many guests, you run the risk of participants speaking over each other, and some not being brought into the conversation at all. You may also find that the host will need to go round the guests in a methodical way that doesn’t flow like natural conversation. Knowing this, it makes sense to limit the number of guests to one or two. That doesn’t mean to say that you can schedule separate interviews with different guests, and then knit the interviews together in post-production.
Share, share, share. Aside from sharing on your own social media channels, you can ask high-profile partners, guests, and other relevant parties to share the podcast with their followers and audiences. Include your podcast in your newsletters and reach-out materials. One unique method of promoting your podcast is to actually have your host feature as a guest on other, relevant podcasts. The podcast world is incredibly self-pollinating and having a presence on other people’s podcasts is a fantastic way to get your content out there.
If your organisation is looking to dive into the world of podcasting and doesn’t know where to start, contact us at firstname.lastname@example.org to get started, or read about some of the amazing clients we’ve already worked with here.