Charitable PR & Podcasts

PRESS RELEASES & NEWS

Podcast Industry Predictions for 2022

It’s been another amazing year for podcasts. According to Statistica, 16.61 million people listened to a podcast in the UK this year, up from 15.61 in 2020. Both Spotify and Apple Podcasts have heavily invested in their podcast platforms by introducing subscription options for creators looking to monetise their content. This all signals a recognition that podcasts are an area that brands can invest in and reap the rewards of an engaged audience that actually listens and responds to embedded advertising.

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Why all Organisations Should Consider Podcasting this Christmas

We’re currently in a golden age of podcasting. The pandemic, which threatened to kill off the ‘listener-commuter’ demographic actually gave podcast fans more time to listen to their favourite shows. This translated into a 13% increase in total podcast listening in the UK. Platforms like Spotify and Apple Podcasts have put real investment into helping creators make quality work that actually gets them paid. There really has never been a better time for charities to utilise podcasts as part of their overall communications plan.

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Ten Questions that our Clients ask us About Podcasting

If you’ve never done it before, getting into the world of podcasting can seem like a bit of a daunting prospect. At Charitable PR & Podcasts we get asked the same questions by our clients time and time again when they’re at the beginning of their journey. And we think that, if you’re reading this, you might have some questions too, so we’ve put together a handy FAQ for anyone who is interested in diving into the fantastic world of podcasting.

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The Five Do’s and Don’ts Of Starting Your Charity Podcast

We’ve said it before, and we’ll say it again; podcasts are a fantastic tool in the charity communications belt. They can help you reach new supporters, improve grant applications, or even gain new and influential ambassadors. To help you take the first steps in your organisation’s podcasting journey, here are the five dos and don’ts to focus on when you’re starting out.

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